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Co-creating impactful and lasting customer experiences 861


 
Module code GIL 861
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This elective explores the challenges companies face in creating impactful and lasting customer experiences. It uncovers the true meaning of customer experience, it provides insight into the co-creation of customer experiences and sheds light on adaptive foresight and the forward-looking components of customer experience such as the customer goal alignment, customer context fit, customer relevance, firm reputation and multiple touch points.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 21 contact hours per 3 week-cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 2
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